Canvas Worldwide, Hyundai’s long-standing full-service media agency of record leveraged Clinch’s Flight Control platform to plan, activate, and optimize a multi-channel, multi-dimensional dynamic ad campaign targeting in-market auto shoppers.

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Objective

With equal focus on media efficiency and high-value conversions, the campaign aimed to drive users to Hyundai’s website to take low-funnel actions — including finding a dealer, building a vehicle, and requesting a quote, all while maintaining high operational efficiency and ensuring message relevance at every touchpoint.

Solution

Canvas Worldwide turned to Clinch to ensure a streamlined, unified approach to media and creative that could support a vast array of ad variables, inclusive of seven different Hyundai car models, various powertrains/trims, and competitive conquest messaging, and regional-specific requirements — all while maintaining razor sharp operational efficiency.

Key Values Driven by Clinch’s Flight Control Platform:

• Enabled creative versioning at scale

• Streamlined asset routing and approval workflows

• Supported real-time creative optimization

• Powered agile updates to competitive messaging

Flight Control + Trade Desk

•  The Clinch/The Trade Desk API enabled the use of open macros, which allowed for automated grouping of media buys, thus eliminating manual errors while speeding up deployment

Together, this tech stack allowed Hyundai’s campaign to deliver highly personalized ads at scale, with agility to adjust in real-time based on market conditions and shopper behavior.

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Results

Dynamic creative optimization delivered personalized messaging by trim, powertrain, and regional variables. Real-time adjustments allowed for greater responsiveness to competitive and market conditions. Conquesting insights informed future creative and targeting strategies, creating a foundation for ongoing campaign improvement.