Situation

Jack in the Box turned to Clinch to launch a multi-dimensional personalization campaign
that capitalized on the local Phoenix tourism surge brought on by the 2023 Super Bowl and Waste Management Open. With an anticipated influx in visitors and local activity, they harnessed Clinch’s omnichannel campaign activation platform, Flight Control, to customize ads. This strategy targeted key areas and events, maximizing Jack in the Box’s visibility amid the heightened city buzz.

Solution

Clinch’s Flight Control platform enabled Jack in the Box to connect with their target audience effectively during the Waste Management Open and Super Bowl events in Arizona. By partnering with Clinch, they were able to utilize:

Custom Dynamic Ad Templates

Clinch empowered Jack in the Box to automatically render creatives with messaging and headlines specific to the Waste Management Open and the Super Bowl, ensuring that the content resonated with the audience’s interests and the ongoing excitement.

Advanced Ad Serving & DCO

Clinch enabled Jack in the Box to set multiple strategies and conditioning parameters from a single workflow. A dayparting strategy was applied to serve creatives that aligned with specific meal times.

Dynamic Product Feeds

Clinch automated the process of injecting different food menu products into the creatives based on promotional cycles and availability.

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Results

Flight Control provided the flexibility and precision necessary for Jack in the Box to drive engagement during peak tourism season in Phoenix, Arizona. The dynamically optimized campaign generated.

135 unique ad variations, each featuring distinct messages, menu items, and backgrounds, ensuring resonant connections with viewers. The campaign’s performance exceeded expectations by achieving an outstanding 85% increase in CTR compared to the campaign’s benchmark, solidifying the effectiveness of this personalization strategy during these high-impact events.