Objective

Activate an omnichannel DCO strategy to promote a diverse group of product categories.

Solution

FEED-DRIVEN DYNAMIC CREATIVE

Clinch constructed three custom ad templates to support creative activation across select channels: Display, Online Video, and Social.

Proprietary creative authoring technology mapped dynamic parameters to respective data sources to populate in real-time based on placements and signals.

SEAMLESS ACTIVATION OF COMPLEX DECISIONING LOGIC

Multiple conditioning parameters native to Flight Control were easily applied to the campaign strategy: Weather, Weather Forecast, Time of Day, Day of Week, Customer Persona, and Geographic Region.

Advanced decisioning criteria was built to populate the creatives with top items that matched specific user-personas, while refreshing and optimizing based on active engagement.

ADVANCED A/B TESTING & OPTIMIZATION

Clinch conducted rigorous testing of creatives to all audience personas in rotation, and optimized top creative performers in flight by each audience.

This provided the advertiser with a deeper understanding of what resonates with audience, and established a baseline for a seamless phase 2 campaign activation that featured audience-tailored messaging.