Most people prefer personalized ads, but few want advertisers to know anything truly personal about them, as individuals. The trick to personalization that works is to leave personal identifiable information (PII) out of the equation but still make the ads resonate on a personal, circumstantial level.

In this WTF guide we’ll unpack the practice of data-driven creative, and highlight all the ways dynamic advertising can work for marketers in 2021, 2022 and beyond.

Download our guide to uncover:

• What data-driven creative is and how it works
• How to activate data-driven creative
• Metrics to consider when optimizing data-driven creative strategies
• Challenges marketers should expect with working with data-driven creative, and the strategies/resources available to make it work