The ExchangeWire Media Pulse: H2 2025 | Sponsored by Clinch

Clinch contributed to ExchangeWire’s Media Pulse H2 2025, a report capturing the collective voice of ExchangeWire’s global community and offering a pulse check on the evolving media, marketing, and technology landscape.

Based on weekly polls conducted throughout the second half of 2025, the report brings together the views, predictions, and concerns shaping the future of advertising.

This edition distils those insights into three defining themes that dominated industry discussion in H2 2025:

• AI acceleration, adoption, and challenges
• Ad Spend forecasts and trends
• Ad Tech Ecosystem: Organizational shifts, key drivers of growth

Media Pulse captures a half year of recalibration, as generative technologies reshape the industry, investment strategies adjust to macroeconomic pressure, and structural change continues across the supply chain.

As a polling partner, Clinch helped surface these perspectives, including analysis from CEO and Co-Founder Oz Etzioni on page 10, where he examines how AI-driven change is amplifying complexity across the ad tech ecosystem and why delivering point solutions in isolation is no longer enough.