Industry Experts Explore How AI can Streamline Creative Workflows and Deliver Personalization at scale

At the Marketing Leadership Summit hosted by Clinch at Armani Caffè during Cannes Lions, Dom Heinrich, Senior Director, Global Design Intelligence & Tech Experiences at The Coca-Cola Company, joined Oz Etzioni, CEO & Co-Founder of Clinch, for a compelling fireside chat on how AI is reshaping the creative process.

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Key Points Covered:

AI should follow, not lead.‍

Creative direction starts with people. Designers drive the vision—AI helps scale it.

Reimagining the creative workflow.

As campaigns grow more complex, so do the challenges, versioning, collaboration, and speed to market. AI should simplify these pain points, helping teams stay focused on strategy and creativity.

One unified system for creative, media, and audience.

A single, connected platform eliminates silos—making it easier to manage creative, target the right audiences, and activate campaigns all in one place.

Use Case: Sprite’s “Heat Happens” Campaign.

This Cannes-nominated campaign proved the power of real-time, contextual creative—delivering timely messages that resonated in the moment and drove meaningful impact.

Embrace experimentation, don’t fear AI.

AI won’t replace creativity, it’ll supercharge it. The boldest marketers will lead by testing, learning, and evolving.