When creative and media work in isolation rather than in tandem, the consequences for campaign performance can be substantial. The lack of alignment often leads to inefficiencies, missed opportunities, and reduced campaign impact. This webinar will dissect the common causes of friction and explore why bridging the gap between creative and media has never been more critical.

Key Takeaways:

1. How to avoid common points of friction
2. Best practices to unlock new value from both sides
3. Innovations to enhance your approach