Our “Poolside Tech Talks” is an executive interview series filmed poolside during the Possible Miami conference we explored a shared priority, with our clients and partners, the critical need to connect creative to media.

In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to discuss orchestration, the connection between creative and media, and how the two pillars can be optimised to drive better outcomes.