Adweek Panel: Steering for Growth

Recorded live from the Cannes Lions Festival of Creativity

Real-time, AI-driven, automated, omnichannel, optimized – sounds like a marketing mouthful. But the culmination of these buzzwords is critical for advertisers to build a successful relationship with their customers.

Oz Etzioni, CEO and Co-founder at Clinch and Don Sklenka, Senior Vice President, DCO Solutions at dentsu joined Ann Marinovich, Chief Content Officer at ADWEEK to discuss how AI-driven tech is powering successful campaign strategies.

‍

‍

Notable takeaways:

• Dynamic Creative Optimization (DCO) is more than just a conversion-based tactic — it’s been proven to provide value across the entire sales funnel to ensure your ad creative resonates with consumers.
• Incorporating tech automation in Strategy, Creative, Activation and Optimization is critical to achieve significant business scale.
• Don’t underestimate the value of partnership. When you can establish a scenario where Brand > Agency > Tech partner are all working in unison and constantly pushing each other to innovate, that’s where the magic happens.