The New CPG Operating Model

Personalization for Channels, Devices, & Partners

Consumers move seamlessly across channels, devices, retailers, and purchase moments, creating pressure on marketers to personalize messaging, maintain brand consistency, and drive measurable outcomes across an increasingly fragmented ecosystem of media, commerce, and data partners.

This panel explores how leading CPGs are rethinking their operating models and marketing infrastructure to scale personalization across channels, devices, and partners while building a connected foundation that unifies data, creative, media, and measurement.

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