New in Ad-Land: AI Transformation Teams are Reshaping How Brands Organize for the Future

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In this Beet.TV interview, Taylor West, Global Head of Growth & CX, discusses how AI is changing the way brands and agencies operate. From breaking down traditional silos to building connected operating models, he shares what marketing leaders need to prioritize to scale AI successfully. 

Key Takeaways

• AI is driving the creation of dedicated transformation teams to accelerate adoption and implementation.
• Success with AI depends on connecting creative, media, and data through unified workflows.
• Human expertise remains essential to maximizing the value of AI and guiding strategic decision-making.
• Organizations that prioritize strategy, governance, and operational infrastructure today will be best positioned for long-term success.

Access the full Interview via Beet.TV here

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