Ad serving is undergoing a major transformation. As brands and agencies ramp up investment in AI-driven workflows, content orchestration, and personalization; the ad server has become a critical engine for cross-channel strategy, performance, and revenue.

In this State of the Industry report, Digiday and Clinch surveyed 85 brand and agency leaders to uncover how teams are redefining ad serving to refine strategies and drive measurable business outcomes. 

The report explores:

• Where ad-serving investments are increasing
• How organizations are investing in ad-serving technology, content orchestration, and AI
• The data sources, metrics, and optimization techniques shaping success
• The challenges and opportunities emerging in a cross-channel landscape

Download the report to see where the industry is headed and the strategies that give leading marketers an edge.