Event
Designing for the Modern Viewer: CTV Creative in an Era of Changing Attention
During the Cannes Lions Festival of Creativity, Brad Liebow, Chief Investment Officer of Publicis Health Media, Charel MacIntosh, Global Head of Business Development & Strategic Partnerships at Clinch, and Jason Higgins, CEO & Co-Founder of OpenGlass explored how changing viewer behavior is reshaping CTV creative, media planning, and measurement. The discussion, moderated by Katie Secret, Founder & Principal, Secret Advantage, focused on how brands can deliver more relevant ad experiences across home screens, in-stream video, pause ads, and other advanced CTV formats.
